Social Selling 2018

September 14th, 2018, Singapore
Find out everything that you ever wanted to know about Social Selling. Whether you are in B2B or B2C we will be covering every aspect of Social Selling at this unique and practical Social Selling 2018 summit.
Learn from acclaimed speakers from LinkedIn, Microsoft, NTUC, Singapore Life, SG Innovate, Hilton and renowned business celebrities who will take you through every aspect of Social Selling. Whether you work for a start-up, SME, MNC or are a sole trader you need Social Selling to help you win business, Social Selling 2018 will show you how.

Social Selling 2018 is Happening in

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Our Speakers

We have assembled a world-class line of speakers with vast experience in Social Selling and compelling topics. Please check our line up of speakers and their stories.

Stewart Lee
Head of Sales, Sales Solutions APAC, LinkedIn

The Evolution of Sales Navigator

David Tang
Enterprise Channel Director – Education and Healthcare Sector, Microsoft

Social Selling Success Singapore Style – a B2B Formula

Mahesh Ramdas
CRM Technology Solutions Professional AJP, Microsoft

Using Microsoft Dynamics 365 to empower Sales and Relationships

Vivek Kumar
Assistant Director-General, NTUC

Growing a Community Around Your Brand Through Social Selling

Walter de Oude
CEO, Singapore Life

Social Selling in Financial Services

Sze Ki Sim
Head of Brand, SGInnovate

Social Selling – a goldmine for startups

Lauretta Alabons
Owner, LAMC Productions

B2C Social Selling in the Entertainment Industry

Mark Laudi
CEO, Media Mentor, Hong Bao Media

How to Produce Native Videos for Your LinkedIn Company Page

Miguel Bernas
Independent Digital Media & Marketing Consultant, Timber Wolf Media

How Brands can use Storytelling to Build a Loyal Audience

Steve Dawson
Business Communications, Presentations and Public Speaking Coach

The Power of Presenting in Social Selling

Andrea Edwards
Founder & CEO, The Digital Conversationalist

How to be A World Class Social Leader

Jay Soo
CEO, Moving bits

Moving up the Social (media) Ladder with Video

Matthieu Vermeulen
Dining Program Director, Hilton

Driving Loyalty through Social Selling

Sulbi Lee
General Manager, MSocial Singapore

How Digital Media is Transforming the Hospitality Space

Mike Parsons
Head of Brand Activation, APAC. Universum

Why Social Media no Longer Optional for Employer Branding

Cat Williams-Treloar
CEO, Humanisation

The Human Touch in Social Selling

Lynette Seah
Founder & CEO, Alpha7

The Entrepreneur’s Road to Social Selling

Chloe Hacquard
Founder & CEO, HighChloeCloud

My Story is my Strategy

Roger Graham
Senior Director, Growth & Marketing, Hootsuite

Seamless Selling with Social Media

Chris J Reed
CEO, Black Marketing

What is Social Selling and How You Can Do It

To find out more information about our speakers and their sessions please click here.

About Social Selling 2018

Learn all About Social Selling

  • What is Social Selling and How Can you do it?
  • How salespeople, marketing people, and entrepreneurs all need to be Socially Selling?

Experience 10 Keynotes and Choose from 10 Workshops

  • Everything that you ever wanted to know about Sales Navigator
  • Everything you ever wanted to know about LinkedIn
  • How you can use Social Selling to drive a professional business
  • How you can use Social Selling to drive a consumer business
  • How you can use Social Selling in hospitality
  • How you can use Social Selling in financial services

Social Selling Suited for Everyone

  • How you can use Social Selling to develop your personal branding
  • How you can use Social Selling to enhance your employer branding
  • Why presentations are key to your social selling success
  • Why videos are key to your social selling success

Exciting Topics to Learn From

  • Why Social Selling is a goldmine for start-ups
  • Why Social Selling is key to your tech business
  • How storytelling is key to your Social Selling Success
  • How to be a World Class Social Leader
    How to use Social Selling in the entertainment industry
  • Driving loyalty through Social Selling

..and much more!

Morning Keynotes Agenda – Friday 8:00AM – 11:30:AM

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8:00am – 8:30am

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administration

Reception

Registration, Networking, and Coffee

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Please register at the counter, grab your coffee and enjoy the opportunity to network with fellow like-minded participants and speakers.
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8:30am – 8:40am

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Keynote

open auditorium

Kick off and Introduction

By Chris J Reed, Black Marketing

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Let’s get started with Chris sharing what to expect today! We start 8:30 AM sharp!
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8:40AM – 9:00AM

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Keynote

open auditorium

What is Social Selling and How You Can Do It

By Chris J Reed, Black Marketing

Details

LinkedIn Talk: 10 Top Tips for How to Use LinkedIn (and some of what not to do). Learn from an Official LinkedIn Power Profile on how to use LinkedIn for any business purpose.
This talk covers:

  • How to enhance your personal brand on LinkedIn
  • How to get headhunted
  • How to blog and become a thought leader on LinkedIn
  • How to enhance your employer branding and employee engagement on LinkedIn
  • How to create a content marketing plan on LinkedIn
  • How to message to find investors/clients/partners/employees on LinkedIn
  • How to achieve anything you wish on LinkedIn in a business context
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9:00AM – 9:30AM

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Keynote

open auditorium

The Evolution of Sales Navigator

By Stewart Lee, LinkedIn

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A walk through how Sales Navigator has evolved and adapted over the past few years as well as insight into the future roadmap.
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9:30AM – 10:00AM

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Keynote

open auditorium

Growing a Community Around Your Brand Through Social Selling

By Vivek Kumar, NTUC

Details

  • Latest trends and insights in the digital world.
  • Getting noticed in the digital revolution
  • How brands can lead amidst the digital transformation
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10:00AM – 10:30AM

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Keynote

open auditorium

Social Selling – A Goldmine for Startups

By Sze Ki Sim, SGInnovate

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Founders are fraught with challenges and headwinds as they set up to build their companies. How do they navigate through the noise in the market, with shortage of funds, to be able to build their brand and get themselves noticed? Is social selling the goldmine for startups – are there limitless opportunities for them to get noticed?
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10:30AM – 11:00AM

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Keynote

open auditorium

Moving up the Social (media) Ladder with Video

By Jay Soo, Moving bits

Details

  • Make moving images: why shoot a video? Do you really need one? How long should the video be?
  • Help is on the way: should you hire someone or can you do it yourself?
  • What kind of hardware do you need?
  • Up in the cloud: formats, compression, and some technical considerations.
  • To edit or not to edit: that is the question?
  • The hook (or the thumbnail): as the case may be…the path to viral superstardom.
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11:00AM – 11:30AM

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Administration

Reception

Networking & Coffee Break

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We will have a quick break to stretch our legs, grab some coffee and network before we move on to the morning workshops.

Morning Workshops Agenda (choose one of five) – Friday 11:30:AM – 1:30PM

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11:30AM – 12:30PM

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Workshop

Split Auditorium

The Power of Presenting in Social Selling

By Steve Dawson, Coach

Details

Steve Dawson will share the single biggest and most common problem he’s encountered as an executive coach in a business presentation. PowerPoint is a fine piece of technology, with infinite possibilities, but it’s being misused. The result is audiences who fail to absorb the key takeaways in what otherwise might be fascinating presentations. 

Steve will explain why PowerPoint is being abused to the point of detraction and distraction. He’ll then show you how to get the most out of this wonderful software.

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11:30AM – 12:30PM

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Workshop

Split Auditorium

How Brands can use Storytelling to Build a Loyal Audience

By Miguel Bernas, Timber Wolf Media

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We live in an age of unprecedented consumer choice when it comes to content consumption. As a result, the interruption-based model of reaching customers is no longer sufficient as digital-savvy consumers adopt subscription-based, ad-free content platforms and install ad-blockers on their devices. Brands must instead learn how to build and nurture loyal audiences of their own and create content of genuine value.
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11:30AM – 12:30PM

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Workshop

Split Auditorium

The Entrepreneur’s Road to Social Selling

By Lynette Seah, Alpha7

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  • Social Selling as an entrepreneur from a professional to a personal perspective. 
  • Strategic considerations for Social Selling.
  • Growth Hacking / Design Thinking.
  • The Business Problem Today.
  • What the future holds for businesses.
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11:30AM – 12:30PM

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Workshop

Split Auditorium

My Story is my Strategy

By Chloe Hacquard, HighChloeCloud

Details

  • Why Salesforce people have to rock on social media to become SocialSellers?
  • Why and How VIP or beginners have to use Enabler people as BlackMarteting services to Grow Linkedin identity, audiences, and results
  • Why we have to build community and start Employee Advocacy program
  • Why My Story is my Strategy
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11:30AM – 12:30PM

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Workshop

Split Auditorium

Using Microsoft Dynamics 365 to empower sales and relationships

By Mahesh Ramdas, Microsoft

Details

Modern buyers prefer consultative sellers causing sales technology to shift from sales process management to seller empowerment. To address these, Microsoft offers the Relationship Sales solution which combines LinkedIn and Microsoft Dynamics 365 CRM and Office Productivity suite that enables to build relationships with the right people, offer insights and recommendations and engage at scale.
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12:30PM – 1:30PM

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Administration

Reception

Lunch Break & Networking

Details

We will have a bite to eat before we resume the afternoon sessions.

Afternoon Keynotes Agenda – Friday 1:30:PM – 4:00PM

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1:30PM – 2:00PM

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Keynote

Open Auditorium

Social Selling Success Singapore Style – a B2B formula

By David Tang, Microsoft

Details

  • Social Selling Success Singapore Style – a B2B formula.
  • Essential ingredients to prepare.
  • How to convince, compel & convict your audience.
  • Why it matters & what you do about it.
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2:00PM – 2:30PM

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Keynote

Open Auditorium

B2C Social Selling in the Entertainment Industry

By Lauretta Alabons, LAMC Productions

Details

  • How to use social media to sell live events
  • Building an international brand through social selling
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2:30PM – 3:00PM

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Keynote

Open Auditorium

Social Selling in Financial Services

By Walter de Oude, Singapore Life

Details

  • How Data and Content works hand-in-hand to refine marketing goals
  • The importance of a macro and micro perspective on your business strategy
  • Why content marketing is a necessary fit in your marketing mix
  • When to take control and let go of your plans
  • Using data to drive real performance and conversions
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3:00PM – 3:30PM

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Keynote

Split Auditorium

How to be A World Class Social Leader

By Andrea Edwards, The Digital Conversationalist

Details

I’ll take you through why it’s so important for professionals today to have a strong, online presence, and then we’ll delve into how to get started.

  • Whether you want to build on the career you have.
  • Gain more internal awareness of your skills and abilities.
  • Be taken seriously for that dream job.
  • Take control of your future during this era of disruption.
  • Or perhaps now’s the time to embrace your entrepreneurial ambitions.
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3:30PM – 4:00PM

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Administration

Reception

Coffee & Networking Break

Details

We will have a short break to network and discuss our new learnings before we resume the afternoon workshops.

Afternoon Workshops Agenda (choose one of five) – Friday 4:00PM – 5:00PM

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4:00PM – 5:00PM

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Workshop

Split Auditorium

How to produce native videos for your LinkedIn Company Page

By Mark Laudi, Hong Bao Media

Details

  • How to produce video interviews viewers will share.
  • Five video formats that work.
    Finding the right location.
  • Must-know basics for operating cameras and equipment.
  • Structuring your message.
  • Overcoming stage fright.
  • How to appear comfortable on camera.
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4:00PM – 5:00PM

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Workshop

Split Auditorium

Social Selling in Hospitality

By Sulbi Lee, MSocial Singapore

Details

  • How digital media is transforming the hospitality space.
  • Using social media to create brand awareness.
  • Building a successful hospitality brand through partnerships.
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4:00PM – 5:00PM

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Workshop

Split Auditorium

Driving Loyalty through Social Selling

By Matthieu Vermeulen, Hilton

Details

In this session, I will focus on how Social Selling can drive loyalty, specifically for CRM and membership programs. From both a B2B and a B2C angle I will present cases that clarify successful engagement and loyalty building strategies. This will include examples from Hilton, DHL, and Volkswagen. The cases will be used to explain how one can leverage internal resources and create crowdsourced loyalty.

I will then zoom in on how a well defined LinkedIn Social Selling strategy provides very compelling options to build loyalty in often unexpected ways, even for companies that have primarily a B2C focus.

The session will be interactive through the use of online tools.

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4:00PM – 5:00PM

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Workshop

Split Auditorium

The Human Touch in Social Selling

By Cat Williams-Treloar, Humanisation

Details

  • How to identify your brand tone & human voice.
  • What’s the right balance of human touch at each stage of the customer journey.
  • Identifying the right human mix for B2C vs B2B.
  • Why it’s important to do things that don’t scale.
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4:00PM – 5:00PM

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Workshop

Split Auditorium

Why Social Media is no Longer Optional for Employer Branding

By Michael Parsons, Universum

Details

  • Why social media is now the #1 channel for employer branding and talent attraction.
  • How employers should (and shouldn’t) leverage social media to build their employer brand.
  • The importance of data and insights in building sustainable brand equity.

Closing Agenda – Friday 5:00:PM – LATE

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5:00PM – 5:30PM

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Q&A Panel

Open Auditorium

Seamless Selling with Social Media

By Roger Graham, Hootsuite

Details

75% of B2B buyers use social media to make purchase decisions. This means your customers and prospects are on social media. Is your business there to meet them along their buying journey?

Learn how to boost sales and revenue on social media with Roger Graham, Sr. Director of Growth & Marketing at Hootsuite APAC, who will share regional research and insights driven by Forrester, highlighting:

  • The value of social selling for your organisation—backed by statistics
  • How to align your sales and marketing teams for success
  • Creating and tracking metrics that matter to the bottom line
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5:30PM - LATE

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Administration

Reception

Networking & Drinks

Details

The evening has just started and it’s the best time to socialize over drinks!
The event organizer reserves the rights to change the schedule, list of speakers and the content of the sessions without notice. Please refer to our website for the latest updates.

Pricing & Registration

NEW! Social Selling Mastery for Entrepreneurs – A FREE BOOK by CHRIS J REED

NEW! Social Selling Mastery for Entrepreneurs – A FREE BOOK by CHRIS J REED

Get a FREE COPY of CHRIS J REED’s Social Selling Mastery for Entrepreneurs with every purchased ticket!

Do you offer any discounts?

  • Yes, we do for sponsors and partners. Please contact irene@blackmarketing.com for more information.
  • We also have an Early Bird Pass discount for half the price! Please hurry up as those tickets are limited.

Do I need to bring a printed ticket?

  • You can bring either a printed ticket or show us the confirmation email you received.
  • Please present either at the reception in the morning on arrival.

How can I select the different workshops sessions I can participate in?

  • On the conference day on arrival at the reception please indicate your preferred workshop for morning and afternoon sessions.
  • Workshop seating availability is first-come first-served basis.

How do I purchase my tickets?

  • By clicking the REGISTER ONLINE button, you would be redirected to a secure site to purchase your tickets.
  • A confirmation email would be sent to your provided email address.
  • Please refer to the terms and conditions on the external site.
  • Ticket price is quoted in Singapore Dollars.

Our Sponsors

Black Marketing, Enabling LinkedIn For You

Black Marketing is the world’s most recommended LinkedIn marketing agency, created and led by the world’s most recommended LinkedIn marketing masterclass instructor, entrepreneur, founder with 600 LinkedIn recommendations, double LinkedIn marketing bestselling author and the only one who is an official LinkedIn Power Profile 7 years running, Chris J Reed.

www.blackmarketing.com

Supporting Partners

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